Generative AI for Sales: Prospecting, Calls, and Coaching

Have you ever felt like most of your day in sales is spent doing everything except selling?Consider a few realities shaping modern sales execution and engagement:Sales teams using AI are more likely to see revenue growth (83% vs. 66%).Most reps spend less than 30% of their week actually talking to customers.Buyers expect personalization, faster follow-up, and deeper business context—every time.Sales is getting harder: longer cycles, more stakeholders, more competition, more tools, and more information to sift through. But generative AI is changing what “great execution” looks like—by taking busywork off your plate, turning conversations into insights, and helping you engage customers in a more relevant, timely way.That’s exactly what this course is designed to teach.In Generative AI for Sales Execution and Engagement, you’ll learn how to apply generative AI and conversation intelligence across the full sales workflow—from planning and prospect research to live calls, follow-up, coaching, and team adoption.In this course, you’ll learn how to:Understand the fundamentals of generative AI, LLMs, prompts, NLP, and CRM integrationUse AI to build smarter account plans and prospect research briefs in minutes (not hours)Apply predictive lead scoring concepts to prioritize the right opportunitiesTurn sales calls into transcripts, summaries, action items, and CRM updates automaticallySpot objections, competitor mentions, sentiment shifts, and buying signals using AI insightsUse real-time AI guidance tools to stay on message during live conversationsGenerate personalized emails, LinkedIn messages, proposals, and decks—without sounding roboticGround AI outputs in trusted sources to reduce hallucinations